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TechXplore-Consumer

TechXplore-Consumer

A/B test tool shows Facebook constantly experimenting on consumers—and even its creators don’t fully know how it works

March 10, 2025

Users of social media platforms like Facebook, Instagram and TikTok might think they’re simply interacting with friends, family and followers, and seeing ads as they go. But according to research from the UBC Sauder School […]

TechXplore-Consumer

Many cities are banning ads for airlines, SUVs and fossil fuels. Yours could be next

March 10, 2025

Towns and cities are pushing ahead with ambitious climate policies, even as global collaboration on climate breakdown splinters. One flagship example is the proliferation of bans on advertising for highly polluting companies and products such […]

TechXplore-Consumer

The impact of app crashes on consumer engagement

March 10, 2025

High-profile mobile app crashes reveal how life can be upended when an app freezes abruptly or shuts down. The Sonos app crash in May of last year left users of the wireless multi-room sound systems […]

TechXplore-Consumer

A late start, then a big boom: Why it took until 1975 for Australians to finally watch TV in color

March 9, 2025

Some 50 years ago, on March 1 1975, Australian television stations officially moved to color.This post was originally published on this site

TechXplore-Consumer

AI-generated ad slogans may rival those made by experts

March 5, 2025

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform just as well by […]

TechXplore-Consumer

‘I can’t be friends with the machine’: What audio artists working in games think of AI

March 5, 2025

The Media, Entertainment and Arts Alliance, the union for voice actors and creatives, recently circulated a video of voice actor Thomas G. Burt describing the impact of generative artificial intelligence (GenAI) on his livelihood.This post […]

TechXplore-Consumer

Chameleon phones and smart contact lenses: the gadgets of MWC 2025

March 4, 2025

As the world’s biggest wireless technology fair, the Mobile World Congress in Barcelona is packed with manufacturers showing off their latest gadgets and inventions.This post was originally published on this site

TechXplore-Consumer

Scientists study the hidden cost of Netflix’s autoplay

March 4, 2025

Autoplay, a feature that automatically begins the next episode or movie without user input, has become a staple of modern streaming platforms like Netflix. But how much is this convenience truly costing us in terms […]

TechXplore-Consumer

Are the Oscars going bananas? An animator explains why digital apes are the real winners of the 2025 awards

March 3, 2025

Hollywood’s biggest night, the Academy Awards, arrives this weekend, but this year there’s some monkey business going on. It’s easy to focus on the race for best picture, best actor and best actress, but look […]

TechXplore-Consumer

Apple’s iPhone sales during the holiday season slipped despite a highly anticipated AI rollout

January 31, 2025

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to the trendsetting company’s effort to catch up to the rest of Big Tech in the race to […]

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