When it comes to enhancing the sustainability of plastic beverage bottles, consumers are willing to pay a bonus for bio-based alternatives—the more so when the alternative is visually distinctive. This follows from research by Ph.D. candidate Maria Zwicker as part of the RIBIPOL project where novel rigid bio-based polyesters are being developed for potential large scale applications, such as beverage bottles. Her findings have been published in the January issue of the journal Sustainable Production and Consumption.
Bio-based plastics gain consumer favor over fossil fuels
